Automotive & Performance Video Production

REDLINE7

Passion Meets Production
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The work
speaks first.

Built from
the inside.

Redline7 started the way the best things do: two old friends sitting down and realizing they'd each spent years building exactly the kind of experience the other needed.

Nathaniel and Emily met at Michigan State University, bonded over a shared obsession with cars and cameras, and then went out into the world and actually built careers around it. Nathaniel spent years as the Senior Cinematographer at Truck Hero, leading brand productions across the country. Emily built Just Us Media, sharpened her creative direction and drone work, and kept showing up to track days and autocross events on weekends, not for work, but because she genuinely loves it.

Redline7 is what happens when those two paths come back together. We're building something rooted in the belief that the best automotive content comes from people who care about the vehicles, the community, and the craft. We want to make work that's technically excellent, visually compelling, and built to move product for the brands we partner with.

Wherever the work needs to happen, we show up. Based in New York City and West Michigan, we operate without borders.

100+
Total Projects
20+
Yrs Combined Exp.
Follow the work on Instagram
Emily Sigler
Creative Director & Drone Operator
Emily Sigler
Emily doesn't just make content. She builds the systems that make great content inevitable. As founder of Just Us Media, she has spent years designing full-scale creative ecosystems for brands: video production, drone cinematography, photography, social strategy, visual identity, and long-term content pipelines that actually move the needle. She is a storyteller at her core and a strategist by instinct, and those two things together are rare. Add FAA certification and a genuine obsession with car culture (she's the one at the autocross event on a Saturday because she wants to be, not because a client sent her) and you get a creative director who understands automotive brands from the inside out. That passion is visible in every frame she touches.
Nathaniel Wright
Video Producer & Cinematographer
Nathaniel Wright
Nathaniel is a Video Producer and Cinematographer with over a decade of experience building a career one ambitious project at a time. Starting at Russell Video, where he produced athletic promotional content for Eastern Michigan University, he developed the instincts that would carry him through a progression few cinematographers share: in-house automotive production at Truck Hero, live broadcast environments at the NBA, and now Redline7. What connects all of it is a simple belief: the location and the product don't set the ceiling. He does. Whether working with a full lighting setup or nothing but natural light, in a controlled studio or in the middle of nowhere, his job is to give the footage no excuse not to be excellent. He shoots, and he color grades his own work, because for him the two are inseparable. Getting the most out of every frame isn't something he's willing to hand off.

Made for
this world.

We specialize in automotive and performance content, the kind that sells product, builds brands, and stops the scroll. We know this space from the inside and it shows in the work.
01
Product & Lifestyle Video
Cinematic product launches, install content, and lifestyle shoots that show what accessories and performance parts actually do, in the environments they were designed for.
02
Performance & Race Content
On-track, autocross, and performance event coverage shot from every angle: ground level, vehicle-mounted, and fully certified FAA aerial. We shoot this world because we love it, and that authenticity shows in every frame.
03
Brand & Campaign Video
Full campaign production for automotive brands, aftermarket companies, and agencies. From concept through delivery, we understand how brand content is built, approved, and deployed.
04
Custom Shop & Build Reveals
Build reveal films, shop culture content, and social reels for custom garages. Your craftsmanship deserves to be captured at the same level it's built.
05
Social & Short-Form Content
Platform-native content built for Instagram, YouTube, and TikTok. Optimized for engagement without sacrificing the visual quality that makes automotive brands look credible.
06
Content Systems & Strategy
Not every brand needs a one-off shoot. Some need a production partner who understands their world and shows up consistently. We build and manage ongoing content pipelines, workflows, and creative strategies for automotive brands who want to stop thinking about content and start seeing results.

Let's build something.

Whether you're a brand with a project, an agency building your vendor roster, or a shop whose builds deserve better than iPhone footage: we'd love to talk.

[email protected] Instagram